Family-office discipline.
Institutional expertise.
Founded in 2020, CrossMarc Capital pairs a long-term ownership mindset with a fully integrated operating platform built for retail.
Who we are
CrossMarc Capital is a vertically integrated commercial real estate investment firm focused on retail and mixed-use properties across Florida and select Southeast markets. The firm was co-founded in 2020 by John Crossman, a nationally recognized real estate leader, and Roger Holler III, who oversees an 80-year-old family office spanning automotive, real estate, and media.
Headquartered in the Orlando market, CrossMarc sources, acquires, owns, leases, and operates retail assets through a fully integrated platform spanning brokerage, development, asset management, and property management. Through its affiliated sister company, CrossMarc Services, the firm provides leasing and property management for both its own investment properties and third-party owners. That creates operational efficiencies, market intelligence, and hands-on oversight that directly benefit the portfolio.
CrossMarc combines family-office investment discipline with institutional real estate expertise.
By managing the full investment lifecycle, from acquisition through stabilization and long-term ownership, the firm is positioned to generate durable income and long-term capital appreciation for its investors and partners.
Anchored retail across Central Florida and the Space Coast.
Grocery-anchored and neighborhood centers acquired since 2020.
Combined leadership experience across the CrossMarc platform.
Why owners and partners choose us
Family-Office Investment Mindset
Long-term ownership focused on capital preservation, stable cash flow, and disciplined growth.
Retail Sector Specialization
Deep expertise in Florida neighborhood shopping centers, grocery-anchored, and mixed-use retail.
Tenant Relationships & Intelligence
Deep relationships with national, regional, and local retailers inform leasing and asset performance.
Relationship-Driven Deal Flow
Established relationships across Florida create proprietary and off-market access.
Operational Value Creation
Active leasing, redevelopment, and disciplined asset management drive occupancy and quality.
Senior Management Experience
A senior team with 115+ years of CRE experience and $10B+ in closed transactions.
A disciplined approach to creating value.
See how we invest across Florida's highest-growth retail markets.
Our strategy